Hey, I'm James 👋

I'm a passionate software engineer and serial solopreneur. I've been building web apps for over 10 years and I've seen a lot of tech come and go during that time.

After building (and failing) several apps from scratch, I quickly realised I was wasting a lot of time researching and deciding on a tech stack and setting up the same foundational features over and over.

And by the time I was ready to build my app, I had already lost interest or missed the boat...

All of that changed when I discovered SvelteKit — a full-stack framework for building web apps with an unparalleled developer experience. Suddenly, I found that it became my go-to framework for almost all of my apps. With that in mind, I built Just Launch It with the following values:

• Developer experience - build with confidence by leveraging one of the most highly desired frameworks, using Typescript for end-to-end type safety and battle-tested libraries. I firmly believe creating your app should be enjoyable, not a chore.
• Momentum - build features at the speed of light and get to market faster. It's simple really: building faster means launching sooner → which means getting feedback sooner → which means building a better and more successful product.
• Extensibility - your toolkit should work for you, not shackle you. Even though I make opinionated decisions, everything is architected to be as modular as possible, so you never feel restricted.